Union Hill Financial

What Type Clients Do I work best with?

 

 

Still wondering if you’re right for me?  

 

I seem to get a lot of clients who just want a few questions answered and then realize how much I can save them in other areas such as taxes, college savings, insurance, and overall financial decision-making.  

 

I’m no psychologist, but here’s an analysis of client types (according to some marketing guru) and my thoughts on how I fit with each type.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Just a reminder:  

 

I take clients at all income and asset levels.

 

I do the work at your pace.   Not every client wants an instant comprehensive financial plan in just one week!

9 investor personality types

characteristics

How I match up

My ranking as an ideal client

Family stewards

Wealth is a vehicle to take care of family.  Conservative.   Concern is wealth preservation.  Recognizes the value of financial planning and prudent investing to take care of their family.

I can educate various family members.  I don’t guess the market, I match its performance and smooth its risk.  I know the best ways to create a secure retirement and family legacy.

High

Independents

Seek freedom.  Investment is a means to an end.  Hands-off type investor.  Not interested in the process.

I prefer clients who want to understand and help make decisions.

Medium

Phobics

Confused.  frustrated.  avoid technical discussion.   Pick advisor based on personal trust.

I can help migrate to simple portfolio and plan.  I prefer patient investors with a long term view.

Medium

Anonymous

Value privacy and confidentiality.  Concentrate their assets with an advisor who protects them.

I’m a bit more open than this type, but I am confidential -- I don’t share names of clients.  I have a privacy policy.

Good

Moguls

Controllers.  Investment is an extension of their personal power.  Decisive.  Don’t 2nd guess themselves

To me, money in itself is not a form of expression or power.  I want collaboration, not a controller.

Medium-Low

VIPS

Buy possessions who confirm their status.   Prestige.  Prefer affiliate w advisors with leading reputations

Bad match.  I’m low key.  I drive a Chevy.  My office is “country home”.  I preach the “Millionaire Next Door”.

Low

Accumulators

Focus on increasing portfolio.  Performance oriented investment vehicles.  Spend frugally.

My long-term low-cost investment philosophy appeals to this type.

High

Gamblers

Enjoy the excitement of investing, high risk tolerance

Bad match.  I’m not entertainment.

Low

Innovators

Sophisticated.  Like complex products.   Tech savvy.  Highly Educated.

I prefer simple products, but I’m open to better solutions. 

Good