What I like about it:
The American Dream. Snowed in playing Rock Band. They’re perfect! His hair is perfect. Her teeth are perfect. Enjoy the fruits of your labor, mythical ice family.
I’m not being sarcastic about this: Sure we all have a tiny bit of “wealth envy” when someone else has more than us — and there’s always someone with more. But I don’t begrudge anybody the right to buy their spouse a car as a gift.
I also like the fact that the ad is effective. Most people hate the ad, but still Lexus sells a lot of cars in December.
What I don’t like about it:
Spending pressure! All the families that think “Oh great, now I have to buy my spouse a luxury car for Christmas?” (Confession: my gut reaction to the ad was this.)
I’m anti-consumerist. I live “The Millionaire Next Door“. I drive a Chevy. Of course I dislike the commercialization of Christmas.
As a financial planner, I know a few families who could benefit from some budget discipline at Christmas.
My Conclusion:
If the ad works for Lexus, fine with me. But if you’re my client, we better do a Christmas budget before you blow your savings on that gift.
Here’s my attempt at humor about the ad:
Mike Dayoub is a fee-only financial planner in Alpharetta/Milton. 770 361-3139 website






